strive to

create a clear, navigable path to success for you through our investment management and financial planning processes to help you achieve your goals. We are committed to providing independent and tailored advice for your financial situation for a transparent fee. We strive to provide best in class customer service while always putting your best interest first.

Who We Are

Planning Associates Wealth Management was founded with the belief that asset management and financial planning should align with the client’s long-term goals, whether personal, family or business.  Our process has been developed and perfected over 35 years and is delivered for a competitive and fully transparent fee.  Our senior advisors, Ralph C. Freibert, III and Robert Heintz each have been financial professionals for more than 35 years, possess the highest professional credentials available(CFA®, CFP®, CIMA®, CLU®) in the industry and have taught undergraduate and graduate students at local accredited universities.

Our advisors educate clients on the assets they own and the role they play in helping to achieve their goals.  This provides greater confidence in financial and investment decision making and is critical to the collaborative relationship we work to achieve.

It is our belief that financial advisors are engaged to help individuals, families and businesses reach their goals, but all too often it is the advisor’s goals that take precedent.  Our advisors adhere to the highest professional standards and are financial fiduciaries, always placing the client’s needs ahead of that of the advisor or firm.  We are free of any conflicts of interest, as we accept no compensation except that provided by our clients for the services we provide.  We annually review our fees to ensure they remain competitive and reasonable for the services provided and provide a transparent reporting of all fees paid by our clients annually.

Ralph C. Freibert III

President and Chief Investment Officer

Ralph was born and raised in New Orleans, Louisiana where he attended Brother Martin High School before attending the University of New Orleans (UNO). Ralph later attended UNO as a graduate student where he received an master’s degree in Business Administration (MBA).  READ MORE

Robert L. Heintz

Investment Advisor Representative

Born and raised in Metairie, Louisiana, Robert attended Archbishop Rummel High School before attending Vassar College in Poughkeepsie, New York where he studied Economics. During his junior year, he spent a semester at Tulane University after completing the Duke-Vassar Summer German Program in Muenster, Germany. Upon graduation from Vassar, Robert attended New York University’s Stern Graduate School of Business where he earned his MBA in Finance.  READ MORE



Financial advisory is a role of trust that demands the highest level of integrity.  Our clients should expect their interest to be placed before all others.

Honest Communication

We believe open honest communication is critical to long-term relationships.  Both clients and advisors must share what needs to be heard, rather than what they want to hear.  We will always place honest communication ahead of preserving a financial relationship.

Respect for People and Financial Resources

We will always treat our clients, staff and partners with respect and expect that we will receive the same in return.  We respect the financial compensation we receive from clients, our client’s assets, and the firm’s financial resources, never wasting those resources.

Continued Education

Our advisors are continually learning and maintaining competence in the field of financial planning, investment management, and corporate retirement plans.

Reasonable Compensation

We believe that reasonable compensation and fees are critical to a mutually beneficial relationship.  Payment for services are necessary to our growth and the economy, but all fees paid should be reasonable within the market and among similar alternatives.


We are here to serve!  We are compensated for serving the financial needs of our clients and strive to meet their expectations each day.



Mutual Funds
Exchange Traded Funds (ETFs)
Government Securities
Treasury Bills
Treasury Notes


Retirement Planning
Money Management
Legacy Planning
Life Insurance
Long Term Care
College Planning


Discuss how we service clients

We treat every client on an individual basis offering specific and targeted solutions based on your unique, personal situation. Our customized approach allows us to tailor our services and try to best fit your needs.

Investment management

We manage your assets on a discretionary or non-discretionary basis by utilizing various assets including, but not limited to, exchange traded funds (ETFs), mutual funds, stocks and bonds. After taking the time to discuss your risk profile and investment needs, we will create a portfolio based on your answers and objectives.

Financial planning

Through our data collection and various pre-planning exercises, we utilize this information through our financial planning software, MoneyGuide Pro, in order to create your personal financial plan. Whether it is paying off debt, saving for college, or reaching your ultimate goal of retirement, we will create a plan to help you plan to achieve those milestones.

Contact Us Today
Let’s Talk.


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