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By: Andrew B. Noto, Chief Executive Officer

Earlier this month marked one year since Planning Associates Wealth Management, LLC became a registered investment advisory firm with the Securities and Exchange Commission (SEC). Though the milestone came with no fanfare, cake, or celebration, we, as a firm, are very proud of where we are right now. And we are here because the overwhelming positive response we have seen over the last twelve months from our clients, friends, families, and partners.

Reflecting on the last year of operations, we have experienced an immense amount of change, both good and bad. Obviously, we have operated for the last six months during a global pandemic that has greatly altered the way that we, and many others, do business. When we were creating the firm, we were meticulous when selecting the service and technology partners we would utilize, and the last six months is validation that we chose wisely. I would be reminisced if I did not mention the pandemic hit us close to home when one of our own, Ralph Freibert, was diagnosed with the virus this summer. As he has written about and shared with many of you, he is just about back to full strength after a rough four or five weeks of symptoms.

Additionally, we added another advisor this year in Robert Heintz. Robert’s extensive experience in equity portfolio management has been a great asset to our firm since his addition in the spring and we look forward to his continued contributions in the future. With many of the same values as the firm, Robert was a perfect fit to our team. We look to continue to grow strategically over the years with others who will fit in as well as Robert has thus far.

As this firm progresses, we will continue to deliver on our promise as fiduciaries to keep our client’s goals, dreams and wishes a priority over anything else while delivering sound, financial advice. Our independence as a firm, free from any captive relationship with a broker/dealer, custodian, or service provider, has truly been a great asset to us. We truly believe that it has allowed us to provide better advice during our financial planning process, manage our client portfolios more efficiently, and run our business more freely. In Ralph and I’s previous roles, we were beholden to the clients we served and the companies we worked for and, unfortunately, not necessarily in that order. Now, at Planning Associates Wealth Management, LLC, our only concern is the clients we serve which is the way it should be.

We look forward to what the future holds for our firm and we look forward to many more successful and rewarding years to come.

This commentary reflects the personal opinions, viewpoints and analyses of Planning Associates Wealth Management, LLC employees providing such comments, and should not be regarded as a description of advisory services provided by Planning Associates Wealth Management, LLC or performance returns of any Planning Associates Wealth Management, LLC client. The views reflected in the commentary are subject to change at any time without notice. Nothing in this commentary constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Planning Associates Wealth Management, LLC manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.